WriteStuff Writers LLC, an Indiana-based writers’ services company, is now offering online marketing for published authors. Utilizing the latest in web marketing technologies, WriteStuff Internet Public Relations (“WriteStuff iPR”) puts you, your book, and your thoughts online. Once your online identity is created, WriteStuff iPR creates an online marketing campaign, search engine placement strategy, blogging platform, and most importantly guaranteed traffic to your website.
Here is what WriteStuff iPR can do for you:
- Customized blog development: WriteStuff iPR will create a custom blog website and train you how to use it. Each blog website comes with the following:
- Your own domain name (www.yourname.com)
- Up to 5 email accounts
- Upcoming events calendar to promote your appearances
- User administration, know who is blogging on your website
- Search engine optimization
- Built-in blog link exchanges
- Virtual book signing video: You can’t get into every bookstore, but you can get into every computer. WriteStuff iPR will shoot and edit a 2-minute video trailer for your book(s) giving potential buyers an opportunity to see and hear you talk about your work.
- Audio podcast interview: Through the WriteStuff Radio Show, you will be interviewed via phone or in person and available for podcast download on the WriteStuffWriters.com and your website blog. Interviews are limited to 10 minutes in length per book.
- E-commerce store: Books can be sold through your website for self-fulfillment or be linked to a 3rd party retailer (i.e. your publisher’s website or amazon.com). All moneys are managed by you directly; WriteStuff iPR takes no commissions on sales.
- Search engine marketing: We will market your website singularly and collectively with other WriteStuff iPR publishing clients. Using proven pay per click programs through Google.com, Yahoo Search Marketing, and other paid placement venues, we will bid on search phrases relevant to your website/book(s).
- E-mail newsletter development: When applicable, WriteStuff iPR will create an e-mail newsletter campaign and manage your opt-in contacts for you.
WriteStuff iPR Pricing Guidelines
Every book is different, every author is different, and every campaign is also different. Therefore, pricing for the WriteStuff iPR services varies depending on the scope of the author’s needs. WriteStuff iPR must pre-approve each new client prior to engagement of services. Each project will be quoted separately, but each will follow this general format:
First month set-up: Includes blog development and set-up, domain registration,
e-mail set-up, content development for blog, link development, search engine optimization and submission, pay per click (“PPC”) strategy and set-up, web analytic set-up, video book signing(s), audio podcast interview, e-commerce set-up including PayPal or other online merchant accounts, and two hours of blog training. Variables include number of books, genre of book, and author’s existing web knowledge.
Six-month start-up retainer: Includes weekly blog postings to build traffic, higher than normal PPC budget, affiliate program development and implementation, and one hour of coaching/training per month. Variables include depth of affiliate development, PPC budget, and nature of blog content for postings.
On-going retainer: Includes web hosting, maintenance, PPC and other online marketing fees, one hour of coaching/training/support per month.
Estimated first year annualized fees: $4,500-$8,500
WriteStuff iPR will be very selective about which clients they will/won’t take for this all-inclusive service. Please fill out the form below with as much information as you can.